Public Signal branding

A brand identity for Public Signal, designed to be clear, distinctive and flexible across formats.

Scope

Brand identity, visual system, motion

Year

2026

About this project

Public Signal needed an identity that communicates clearly and stays memorable. The goal was a brand that works in small spaces and large formats alike, and that can grow without losing its character.

I developed the logo, color palette, typography and supporting graphic elements as one cohesive system. I then applied it to a set of examples and added motion to show the brand in use, so the identity can be understood as a living system and not just a logo.