Vendux
A new digital identity for a materials studio, pairing a tactile visual language with a site that makes the work feel as deliberate as the objects themselves.
Client
Cedar & Stone Studio
Scope
Identity, digital art direction
Duration
9 weeks
Year
2025
The problem
Cedar & Stone’s portfolio was full of careful material studies, but the old site presented them as a sequence of disconnected project thumbnails.
The studio’s work is defined by proportion, texture, and restraint. Online, those qualities were diluted by inconsistent image crops, shallow project summaries, and a navigation system that made the archive feel larger but less meaningful.
The solution
We built a quieter framework that lets material, detail, and sequence carry the identity without adding visual noise around the work.
A flexible project system paired generous imagery with concise context, while the navigation was reduced to the few decisions visitors actually needed to make. Each page now feels like a room in the same house: distinct in character, consistent in craft.
